Teen Vogue Magazine

Conventions

Teen Vogue utilizes conventions similar to that of Seventeen Magazine and other teen magazines. The italicized teen distinguishes the magazine name from that of its Vogue magazine counterpart, and the varying colors between the two words further emphasizes the differentiation. In the example covers provided above, the colors of the magazine name and the headlines and cover lines coordinate with the colors present on the celebrity's outfit. The gold font color matches that of the gold shimmering dress featured on Tavi while the blue font color of 'Vogue' coordinates with Demi Lovato's blue-tipped hair. The magazine name and all other cover text are brought in front of the celebrity's picture so as not to distract from the content being the central focus of the magazine. The magazine, much like other teen magazines, uses renowned celebrities on their covers to appeal to the target audience of teenage girls. The name of the celebrity is directly to the right of their face, allowing the viewer to attach a name and value to the featured celebrity, and anchors the cover lines to the image. The celebrity makes eye contact with the viewer as a mode of address, as well as the use of 'your' that personalizes the interaction between the reader and the headlines. The rhetorical questions of 'Who runs the world?' is both a mode of address to pique the readers' interest as well as a reference to the popular song by Beyonce. The double meaning of the cover line is directly targeting teenage girls through understanding their love and knowledge of popular culture. 

Demographics

The monthly magazine aims to appeal to teenage girls between the ages of twelve and seventeen. According to a fall survey conducted by Mediamark Research, Inc., the median age of Teen Vogue's readers is 18.4 years old. Although the primary audience began as girls between twelve and seventeen, the magazine's readers aren't strictly part of this age range. The inclusion of articles about current affairs and other worldly events has upgraded the audience to appeal to 18 to 24 year-olds. The primary consumers are teenage girls and young women, but the magazine claims that their product is "genderless". 

Content

A magazine once known for fashion and beauty tips for young girls, Teen Vogue has recognized the changing values of their audience. Girls in this age range are valuing much more than dating advice and celebrity gossip. The magazine still features the content of which its foundation is built on, but they also include stories about social issues, environmental changes, and other pressing issues that teenage girls face on a daily basis. Through the inclusion of this evolved content, Teen Vogue hopes to enlighten and empower their audience to be a positive change in the world. Based on their selection of buzz words within headlines and the stance taken within articles, it can be assumed that the magazine is left-wing leaning in their perspective on the covered issues. The combination of popular culture and awareness of social issues effectively attracts the impressionable minds of their target audience.