No Touchups
Magazines targeted towards women project unattainable beauty standards by showing professional models. These models have been posed to show their flattering sides and their photos have been touched up in software to remove blemishes. Female readers feel dissatisfaction with their own bodies after comparison, though they don't realize that these photos aren't a reflection of the models' true appearance.
Many magazines with female readers are taking a stand against this traditional idea of beauty. In particular, this Aerie advertisement shows readers that they refrain from said touch ups. The idea behind this disclaimer is to inform young readers that the models are shown as they appear on a daily basis, creating "power" and "positivity" through "no retouching".
Our magazine is looking to utilize a similar method of operation. Since our target audience is young college girls, we want to further this positive message and include a similar disclaimer in our table of contents. This will normalize the appreciation of natural beauty in young women and make them feel comfortable in their own skin. College is already a troubling time of self-discovery without worrying about your self-image. At dragonfly, we will aim to make young women learn self-love so they may be able to concentrate on their academic and social success.
Many magazines with female readers are taking a stand against this traditional idea of beauty. In particular, this Aerie advertisement shows readers that they refrain from said touch ups. The idea behind this disclaimer is to inform young readers that the models are shown as they appear on a daily basis, creating "power" and "positivity" through "no retouching".
Our magazine is looking to utilize a similar method of operation. Since our target audience is young college girls, we want to further this positive message and include a similar disclaimer in our table of contents. This will normalize the appreciation of natural beauty in young women and make them feel comfortable in their own skin. College is already a troubling time of self-discovery without worrying about your self-image. At dragonfly, we will aim to make young women learn self-love so they may be able to concentrate on their academic and social success.
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