Slogan Change

During the preliminary magazine task, we made our dragonfly magazine's slogan "We're not like the other girls". We felt this was appropriate for our audience of teenage girls since the phrase encompasses a girl's want to feel unique. However, we thought this slogan would be too juvenile for the new audience of college girls. For this reason, we changed the slogan to "Spread your wings".
Not only does the slogan flow well with the magazine name, but it also ties in the symbolism of the dragonfly as a sign of transformation. "Spread your wings" projects a positive message to our readers and encourages growth and empowerment. The slogan is seemingly feminine and appealing to the target population. The spreading of wings suggest taking flight and taking risks while overcoming adversity. The slogan is almost a call to action to the audience to strive towards self-improvement and success.