Sweet Spot Draft

To create an advertisement for the cover, I utilized the Canva website on my laptop. I wanted to make sure my advertisement would adhere to the summer theme of my magazine issue. I brainstormed some ideas and settled on an advertisement for hairspray that allows users to capture the perfect beach wave. This not only adheres to the season of summer, but it directly appeals to the audience of young college girls. Such an audience has a particular interest in beauty and fashion and this product is incorporated in this category.

First I Googled 'bottle of hairspray' and scrolled to find one whose purpose was forming and holding beach waves. I discovered the image above and felt this coordinated with the color scheme of my cover as well as that it explicitly states "beach waves". I saved the image to my laptop and uploaded it to the magazine cover draft on Canva. Under the "elements" tab, there is an option for frames for images. I selected the circle to outline and shape the image. Underneath the image I placed the promotional text "Save on the Perfect Beach Wave!". The italicized buzz word adds emphasis and draws the reader's attention. The use of an exclamation is meant to generate a tone of excitement at the limited offer. This promotion was placed to the right of the celebrity's face. The eye contact the celebrity makes with the reader allows for a natural flow to the sweet spot.